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Inside the Checkout: What Zamp’s Data Reveals About the 2025 Holiday Shopping Season

Black Friday through Cyber Monday 2025 marked a shift in e-commerce momentum.

Zamp analyzed transaction data across hundreds of businesses to understand how revenue, geography, and compliance changed during the year's most concentrated sales window.

The takeaway is clear: growth is accelerating—but not where most teams are built to handle it.

In this guide, we’ll dive into:

• How Black Friday-Cyber Monday 2025 sales performed
• Where growth accelerated and where it slowed
• The rise of secondary markets and what it means for multi-state exposure
• How geographic expansion triggered new sales tax nexus obligations

Ready to see what the data reveals? Download your free copy and take the uncertainty out of your sales tax strategy!
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    Trusted by over 1000 finance and accounting teams

    If you’re planning on selling nationwide and growing pretty quickly, then the filings that you’ll have to do with the states could ramp up quite fast. Knowing that you have a trusted partner that will respond efficiently and quickly is really valuable. I couldn’t recommend Zamp highly enough to be that trusted partner for you.

    Sam Bauman, Director of Finance, David
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